|Directed by||:||James Foley||Produced by||:||Michael De Luca||Screenplay by||:||Niall Leonard||Based on||:||Fifty Shades Freed by E. L. James||Starring||:||Dakota Johnson, Jamie Dornan, Kim Basinger, Arielle Kebbel, Max Martini, Brant Daugherty Arielle Kebbel Max Martini Brant Daugherty||Music by||:||Danny Elfman||Cinematography||:||John Schwartzman|
‘Fifty Shades Freed’ Cuffs $300M+ At WW Box Office; Franchise Tops $1.25B
Universal Pictures’ climactic third installment of the Fifty Shades franchise has thrust past the $300M worldwide mark. Through Friday, Fifty Shades Freed has liberated $306.7M global and $217.4M at the international box office. This comes after the James Foley-directed movie opened to $135.3M global in the frame beginning February 7.
RelatedAlibaba Pictures Posts 2017 Loss, Sees Slight Gain In Content Production
That bow helped the trilogy get over $1B worldwide, with the total now upwards of $1.25B. As we’ve noted, that’s a sexy feat given the roughly $150M combined production cost — and that the erotic flicks never see the inside of movie theaters in some key markets due to the content.
Fifty Shades Of Grey finaled at $571M WW/$404.8M overseas. This one’s not getting close to that, but that’s normal for a threequel outside the superhero genre. And, the first movie was a genuine phenomenon that met massive pent-up demand. Fifty Shades Darker did not have the newness factor going for it, and ended its run with $381.1M WW/$266.5M offshore. Freed is looking at $320M global through this weekend, and a likely finish in the $340M arena. One thing all the movies have in common is that they run a pretty even 30%/70% domestic to international split.
In notable play, Ana and Christian have maintained a steely grip on Germany where the lovers stood down Black Panther for No. 1 last weekend and stayed dominant throughout the midweeks this week, grossing another $1M on Friday to top $26M there.